America’s Digital Content Marketing Agency

An Expert-Led Content Marketing Agency That Stands for Free Speech and Economic Liberty

Our Values

We’ve built our digital content marketing agency on the entrepreneurial principles that made America free and prosperous.

Our mission is to help entrepreneurs expand their online presence, reach more customers, create jobs, and do their part in building a robust grassroots economy. We consider Cancel Culture to be unamerican and toxic to economic independence and we actively support small businesses over global corporations and tech monopolies.

Click the button below to learn how our signature content marketing strategy will help you attract more leads, win more customers, and become more economically resilient.

Our Strategy

Our signature content marketing strategy is based on the top eight best practices of digital content marketing…

1. Your Content Marketing Goal(s).
2. Your Content Marketing Audience(s).
3. Your Content Distribution Channels.
4. Your Content Distribution Schedule.
5. Your Content Creation Plan.
6. Your Content Marketing Team.
7. Your Content Marketing KPIs.
8. Your Internal Promotion Strategy.

This signature content marketing strategy will help you attract an evergreen stream of qualified leads and turn them into loyal customers, even when you aren’t marketing.

Our Services

VQ Success is an American Content Marketing Agency that specializes in content-rich website articles and email campaigns to attract more leads and convert them into loyal customers. Our digital content marketing services include…

1. Target Audience Research.
2. Content Strategy Development.
3. Managed Content Marketing Services.
4. Content Marketing Training.

Our signature strategy combines the eight best practices of digital content marketing. If you’re ready to attract more leads, win more customers, and grow your business, contact us now for a free phone consultation.

Is Your Business at Risk?

Is your business prepared for a sudden marketing slump?

How about an economic crisis? What would happen if your primary marketing channel suddenly dried up? How quickly and dramatically would your inbound leads drop? How long could you stay in business? 

What if you could attract a steady stream of inbound leads, even when you weren’t marketing?

If you like the sound of this, a digital content marketing strategy is one of the smartest and cost-effective ways to achieve it. According to a 2017 CMI Report, content marketing generates three times as many leads as outbound marketing and is 62% less expensive. Inbound prospects also tend to be more value-driven and willing to pay premium prices for superior products or services.

However, as content marketing becomes more prevalent, companies that want to stand out must be better than good. Today’s consumers demand excellence and will quickly forget any brand that stops delivering it.

In this article, I’ll explain how content marketing strategies are helping companies achieve their marketing goals in an increasingly competitive marketplace. We’ll discuss how to plan, document, and implement your content marketing strategy. We’ll also explore how to use content marketing KPIs to measure and improve your results so you can promote your content marketing ideas to your clients or to your C-Suite.

Common Lead Generation Challenges

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Content Marketing Agency for Lead Generation
Source: Cience Article citing multiple marketing studies, all mentioned in the infographic.

The most profitable benefit of implementing a content marketing strategy is inbound lead generation. Since 2010, marketing research and surveys have consistently revealed lead generation as the biggest challenge facing modern businesses (see the infographic below). 

In my business coaching experience (since 2003), I’ve found that small B2B startups (ten employees or less) invest nearly half their time into cold-calling or networking for leads. This leaves them with less time for providing excellent service to their clients. If the business owner is involved in this process, it chews up their cognitive bandwidth, shrinking their capacity to plan and implement new product lines or marketing strategies. 

Three Benefits of Content Marketing

What if you could attract a steady stream of inbound leads, and have more time to serve your clients and develop new products and services?

If you like the sound of this, building and implementing a content marketing strategy is one of the smartest and cost-effective ways to achieve it. According to a 2017 CMI Report, content marketing generates three times as many leads as outbound marketing and is 62% less expensive. Inbound prospects also tend to be more value-driven and willing to pay premium prices for superior products or services.

However, as content marketing becomes more prevalent, companies that want to stand out must be better than good. Today’s consumers demand excellence and will quickly forget any brand that stops delivering it.

In this article, I’ll explain how content marketing strategies are helping companies achieve their marketing goals in an increasingly competitive marketplace. We’ll discuss how to plan, document, and implement your content marketing strategy. We’ll also explore how to use content marketing KPIs to measure and improve your results so you can promote your content marketing ideas to your clients or to your C-Suite.

Content Marketing Strategy Benefit #1: Inbound Leads

Inbound lead generation is the biggest benefit of implementing a content marketing strategy. Since 2010, marketing research and surveys have consistently revealed lead generation as the biggest challenge facing modern businesses (see the infographic below). 

In my business coaching experience (since 2003), I’ve found that small B2B startups (ten employees or less) invest nearly half their time into cold-calling or networking for leads. This leaves them with less time for providing excellent service to their clients. If the business owner is involved in this process, it chews up their cognitive bandwidth, shrinking their capacity to plan and implement new product lines or marketing strategies. 

Content Marketing Strategy Benefit #2: Content Equity

The most profitable benefit of implementing a content marketing strategy is inbound lead generation. Since 2010, marketing research and surveys have consistently revealed lead generation as the biggest challenge facing modern businesses (see the infographic below). 

In my business coaching experience (since 2003), I’ve found that small B2B startups (ten employees or less) invest nearly half their time into cold-calling or networking for leads. This leaves them with less time for providing excellent service to their clients. If the business owner is involved in this process, it chews up their cognitive bandwidth, shrinking their capacity to plan and implement new product lines or marketing strategies. 

Benefits of Hiring a Content Marketing Agency

It’s hard to overstate how powerful a solid content marketing strategy can be to the long-term resilience of your brand. Brands with low content equity (or none) are highly vulnerable to economic slumps and to being shadowbanned or censored on social media. They’re also more dependent on paid advertising platforms. 

Content Equity solves these challenges by giving you a steady flow of qualified inbound leads. It improves the overall performance of ALL your marketing campaigns. It gives you the leverage to intercept traffic generated by your competitors through their paid ads. 

There are many other benefits of building and implementing a content marketing strategy. Inbound Lead Generation and Content Equity are simply the most valuable and easiest to measure. If you’re like most business owners or marketing managers, implementation is your biggest challenge. You can solve this problem by hiring a content marketing agency to help plan, document, and implement your content marketing strategy.

  • Your Content Marketing Goal(s).
  • Your Content Marketing Audience(s).
  • Your Content Distribution Channels.
  • Your Content Distribution Schedule.
  • Your Content Creation Plan.
  • Your Content Marketing Team.
  • Your Content Marketing KPIs.
  • Your Internal Promotion Strategy.

Our Content Marketing Services

Content marketing agencies can be organized into four basic types…

  1. Target Audience Research:
  2. Content Strategy Development:
  3. Managed Content Marketing Services:
  4. Content Marketing Training:

A content marketing agency may also specialize in working with certain types of content distribution channels. I’ll clarify this later when we discuss how to choose the best content distribution channels for achieving your goals and building content equity.

The cost of hiring a content marketing agency depends on the quality of the work they’re doing. Lower budget agencies are more likely to offer content packages where you pay for a few pieces of content at a time. These agencies don’t usually focus on content equity and might not even be aware of the concept or how to apply it.

Higher-quality content marketing agencies are more likely to work on long-term contracts so they can spend more time developing a solid long-term strategy. If your goal is to build content equity and enjoy sustainable results and long-term value, this article will demonstrate why hiring a high-quality firm is a must.

This concludes our start-to-finish guide on planning, documenting, and implementing a content marketing strategy. If you’re ready to put this strategy to work in your business, contact VQ Success using the form below, and let’s take your brand to the next level.

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