Topics Covered in This Article…
Buyer’s Journey: XXXXXXXXXXXXXXXXXXXXXXX.
Benefits of Implementing a Buyer’s Journey
How to Build Your Buyer’s Persona
Buyer’s Persona: a semi-fictitious profile of your ideal customer based on data and research of one or all of the following… 1) your existing customers, 2) your competitors’ audience(s), 3) the demographics of your niche or industry.
Conclusion: Hiring a Content Marketing Agency
Content Marketing Agency: type of marketing company that specializes in helping its clients plan, document, implement, measure, and improve their content marketing strategy.