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Content Distribution Strategy Best Practices - VQ Success

Content Distribution Strategy Best Practices

How to Build Your Content Distribution Schedule

Your content marketing schedule is a practical to-do list for your content creation team. Some content marketing agencies organize a content distribution schedule according to their distribution channels. Others organize it according to their content type. In this example, we’ll organize your content distribution schedule according to your buyer’s persona and the Five Stages of the VQ Success Buyer’s Journey.  As we unpack this example, I’ll show you how to use your Content Marketing Pantry to create multiple pieces of content for each of your distribution channels.

I’ll also include examples of what your goal might be for each stage of the buyer’s journey. The content in this example will be derived from a four-piece Content Marketing Pantry that includes…

  • A Monthly SEO Article.
  • Your Stage #3 Sales Page.
  • Your Stage #4 Order Page.
  • Your Quarterly Newsletter.

Once you’ve created your Stage #3 Sales Page and your Stage #4 Order Page, you only need to freshen them up based on what you learn from tracking your Content Marketing KPIs (which we’ll discuss later). This leaves you with two new pieces of content to work on every month, your SEO Article, and your Quarterly (customer) Newsletter. In the examples below, I’ll refer to items from the Content Marketing Pantry as “Seed Content” and highlight them for clarity.

Content Marketing Strategy Distribution Schedule

Your Content Marketing Strategy So Far

Congratulations! You’re now halfway into your content marketing strategy. This is where the planning stage of your content marketing strategy ends and the execution stage starts. Here’s a quick recap of the VQ Success Content Marketing Strategy and the steps we’ve completed so far…

  • 1. Your Content Marketing Goal(s).
  • 2. Your Content Marketing Audience(s).
  • 3. Your Content Distribution Channels.
  • 4. Your Content Distribution Schedule.
  • 5. Your Content Creation Plan.
  • 6. Your Content Marketing Team.
  • 7. Your Content Marketing KPIs.
  • 8. Your Internal Promotion Strategy.
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